The kitchen pipsqueak was right…

Before my younger brother cooked for Richard Branson, he was considered a kitchen pipsqueak. But this email is not about him, it’s about another pipsqueak who spent time in a kitchen, then took over the world of advertising – assuming legendary status. Chances are, you’ve heard of this man. David Mackenzie Ogilvy. Interestingly, the most…

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Don’t read this if your wife is closeby…

  If she does read this, you’ll struggle to win an argument with her ever again. She will do to you what businesses fail to do in their own marketing. Break down buyer resistance with finesse. If you’ve read The Naked Sales Letter book by now, you would’ve come across the Discover and Conquer Technique.…

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Stoned to death for better conversion rates…

So Jesus’ apostles are outnumbered and about to make a dangerous stand. The judges of the Sanhedrin are fuming, frothing at the mouth with rage! Why? Because the high priest Joseph Caiaphas had previously warned them… “We positively ordered YOU not to keep teaching upon the basis of this name, (Jesus) and yet, look! YOU…

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Outsmart NASA for Profit…

Joe Sugarman was no average passenger. He may not have been in control of the vehicle but his creative juices were about to explode. In fact, if the car had one, he would’ve mistakenly activated its rocket-propelled ejection seat. That’s because Joe is a master of what we spoke about last… The power of POSITIONING.…

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Scumbag’s Pilfering Your Profits?

When I was a young bucking stallion (many moons ago), my good friend asked me this question… “Why do good girls fall for scumbags?” Now, I’d like to pose a related question… Ever wonder why inferior products sell like crazy – while your business, with a better product struggles to meet cash flow? The answer…

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